Online Marketing

Search Engine Optimization (SEO)

We’ll Help You Get Noticed.

More people use organic, unpaid search results to locate information, products, and services on the Internet than any other means.

Having a high search engine ranking is paramount in today’s business environment. If you’re not located on the first two pages of Google, Yahoo, Bing and other search engines, you’re not being found. And that means you’re not increasing sales. We can change that with our SEO programs.

Standard SEO begins with the proper structure of your website.  A search engine friendly site is first and foremost easily navigated by both users and search engine spiders, and based on an information architecture that is well thought out for users (first) and search engines.

Every search engine optimization project is completely custom. Why? Because every website, every competitive landscape and, in fact, every keyword is unique. That is why you will never hear us talk about “SEO Packages”. It is also a reason why we provide an SEO and Keyword Audit to assist companies with scoping out their search engine optimization efforts.

Common deliverables in our SEO programs include:

  • Keyword Research
  • Competitive Analysis
  • Site Structure Analysis
  • Content / Gap Analysis
  • Recommendations for Titles/Descriptions/Content Edits/Internal Linking, etc.
  • External Link Strategy
  • Social Marketing
  • Extensive Monthly Reporting

More about our SEO services:

“85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page. It’s important to be on the first page of results.”

Keyword Research Analysis
SEO experts provide an online analysis to identify how users search for your online business, products or services.
Traffic and Content Analysis
We analyze the traffic patterns and statistics of the existing website, user interface and textual content to learn the current strengths and weaknesse
Search Engine Optimized Sitemap
The plan from which your website is developed. The Sitemap includes:

  • Primary and secondary navigation menu recommendations, with an eye towards keywords and search performance
  • Global conversion elements and template “widgets” for the best possible user experience
  • A clear and strategic content hierarchy recommendation for top keyword rankings

That’s certainly not all-inclusive of what Creative Options will bring to an SEO effort. Not by a long shot.

What we bring, most of all, is integrity and a strong work ethic. Our team understands that online marketing means turning more visitors into customers; clicks into sales leads; with the ultimate goal of bringing in more revenue for your company.

PPC (Pay Per Click) Marketing.

We Get Things Clicking!

Paid search (PPC) marketing can be both a companion to the natural search efforts of your website, or a stand-alone channel to reach visitors online.

Creative Options believes that the union of both natural and paid search is the best way to truly make the most of your online presence, but there are times when the investment into SEO programs (time AND money) can make ROI a challenge with natural search programs.

Paid search is often times the safest investment one can make in marketing a business on the search engines. And has the most immediate impact on results.

By now, most every competitor that you have is investing in paid search. Because this is largely an auction-based program, supply and demand rule the day. Bids can get high. If you’re not managing this well, you may find that ROI is difficult to come by, with your paid search efforts.

That’s why you need experts at Creative Options.  Combining our MatchPoint™ Analytics and our Pay Per Click methodologies we can:

  • Slash the excessive costs of traditional pay-per-click marketing.
  • Identify and target specific geographic areas nationally with pay-per-click campaigns.
  • Focus only the prospects that are most likely to buy your product or service.

Jed C. Jones, Ph.D’s PPC methodology is a solid blend of reporting, analysis, creative thinking and testing. We stay current with industry trends and features, and ensure that ongoing management of your campaigns provides you security from PPC pitfalls and extends you into unforeseen opportunities.

Web Design.

We combine beautiful designs with functionality.

Excellent website design requires that four important types of expertise converge seamlessly: technical, aesthetic, search engine optimization, and branding. For each website that we designs and develops, we bring together these competencies in full force and at just the right balance. The result is your new website that loads quickly, is beautifully-designed, is easily found & properly indexed by search engines, and expertly promotes your brand.

We offer the full range of website design options to meet your individual needs, including the development of single-page landing page microsites for driving a specific user behavior, traditional corporate websites, e-commerce sites, and complex web applications. Depending upon your needs, our web design services can include:

  • Complete art direction support, from concept development to mockup creation to coding
  • Content creation and copywriting services
  • Keyword optimization of body copy/content and meta tag data
  • SEO audit and usability analysis
  • Fully-integrated search engine optimization campaign
  • Branding analysis and recommendations
  • Landing page optimization