Archives for December, 2011

Understanding Traditional Media Planning and Buying for Dallas, Austin, Texas And Beyond.

Media sure has changed since I was child. Heck, it’s changed since last year. Inbound marketing, social media, mobile messaging has changed everything. But traditional media is still a very viable and beneficial way to reach your target audience. So, let’s delve into a bit more and how you can use it effectively to increase…

Read More

5 key considerations for predictive modeling and how it can boost your marketing efforts

If you own a company in a large city like Dallas/Fort Worth, Austin, Houston and San Antonio, the competition for market share is fierce. But there are ways to overcome: Predictive Modeling. We’re entering a new era of Precision Marketing brought on by ever-increasing computing capacity. One result of that super charged computing power is…

Read More

5 Tips For Choosing the Right Advertising Agency: Dallas, TX

As the President of Creative Options, I’d like to think we’re the best small advertising agency in all of Texas and Southwest. The fact of the matter is, there are many advertising agencies out there. Many of them good, but not all. So, if you’re a business owner or Marketing Director looking for an advertising…

Read More

Insights On How to Get More Leads For Your Business Using Video Marketing

One of the most powerful ways to generate customer prospects is video marketing. Potential customers want to know 1.) who they are doing business with, and 2.) want to learn more about your company’s philosophy, processes and credibility. According to a study by Comscore, 84% of the monthly US internet audience viewed online video. People,…

Read More