Archives for May, 2013

Branding for Beginners

(Dallas-Fort Worth & Austin, Texas)  -  Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace and stands out from all of the rest. Luckily, there are steps that beginners…

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Why Life Stage Matters In Strategic Development And Target Audience Identification

Dallas Fort-Worth & Austin Texas – Many marketing departments, business owners and CEOs often overlook the importance of qualitative demographics, focusing on age and gender in the target market identification, media buying and sales process.  Many times that is overplayed. Research shows that marital status, and presence of children can have a significantly more impact on the…

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