Posts by davidd

Are You Ready to Build an E-Commerce Website?

One of the key goals of successful business owners is to gain visibility and grown revenues whenever possible. The more visible you are to your target audience, the more chances they have to interact with your brand and develop a lasting relationship. And if you have multiple ways for consumers to get what they need…

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Branding or Direct response – What’s the right approach for your marketing goals?

Dallas-Fort Worth & Austin, Texas – Direct response and branding are two very different marketing strategies. Both are viable strategies depending on your business and marketing goals. But should they really be independent of each other? Before we answer that, let’s go over some basic definitions: Branding Branding typically involves long-term and ongoing communication of…

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How to Use a Branding Agency during a Crisis

Dallas-Fort Worth, Texas -  All companies, regardless of size, age, purpose, product or service have a brand.  Sometimes the brand is delivered via the company name, sometimes by a logo or a catch phrase.  For all companies however, branding is its message.  All elements, good or bad, that come together to create emotion and recognition….

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Integrating Your Traditional Media Plan with Your Brand’s Other Platforms

Dallas-Fort Worth, Texas – So often advertisers think of their campaigns and media plans in a bubble – operating with tunnel vision and making one platform the end-all, be-all when, in actuality, an integrated media plan approach actually garners the best results. Think about it – do all of the members of your target audience…

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Should You Hire a Branding Agency?

Dallas-Fort Worth, Texas – Working with partners and even outsourcing tasks and projects is a common phenomenon in the modern age.  People hire cleaning and lawn crews, database administrators, personal shoppers and assistants, even virtual CEOs.  With this in mind, hiring a branding agency doesn’t seem so improbable. Branding agencies are not just for multi-million…

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Traditional Media Terms – Common Definitions You Need To Speak The Language of Media Buyers and Planners.

Here at our offices in Dallas and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media terminology to improve communication both within the agency as well as with clients. This is…

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Landing Page Tips. Increase Your Conversion Rate By Turning Browsers into Buyers

Dallas-Fort Worth, Texas – Every business wants to increase sales. And every business wants to be more efficient in using the marketing budget. Having a landing page is one step in achieving that. The number of visitors to your landing page who end up taking the action you want them to take (shop, create an…

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How to Find the Right Branding Agency

Dallas – Fort Worth & Austin, Texas – When it comes to branding, the concept may easily be summed up by the quote, “the whole is greater than the sum of its parts.”  Although Aristotle wasn’t thinking about branding when uttered these words, they do help explain branding and its importance to a company’s identity…

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Branding for Beginners

(Dallas-Fort Worth & Austin, Texas)  -  Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace and stands out from all of the rest. Luckily, there are steps that beginners…

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Why Life Stage Matters In Strategic Development And Target Audience Identification

Dallas Fort-Worth & Austin Texas – Many marketing departments, business owners and CEOs often overlook the importance of qualitative demographics, focusing on age and gender in the target market identification, media buying and sales process.  Many times that is overplayed. Research shows that marital status, and presence of children can have a significantly more impact on the…

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