The Blog

Working With A Media Buying Agency: 5 Terms You Should Know

Denver, Colorado – Media buying agencies are the stewards of the media landscape, helping businesses all over the globe select placements across numerous channels and time zones in order to successfully get in front of the eyes of their target audience. A lot of factors play into this decision making process and alignment of these…

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Building a More Effective Website

Denver, Colorado - A website is a prerequisite to doing business. An effective website is a prerequisite to realizing a return. If you want to attract, retain and convert visitors into customers, your site must be designed to achieve those ends from the start. To do that, you have to think like a visitor — and…

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5 Proven Steps That Lead to More Website Traffic and sales

Denver, Colorado – Having a beautiful, functional website is one thing, but if you don’t have anyone apart from your family and friends visiting – what good is it really? The key to online success is getting lots of traffic to your site. But, it is not just any ol’ traffic that you should want…

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How Long Since You’ve Given Your Website an Audit?

Dallas-Fort Worth, Texas – It takes a ton of work to build a website that is successful. Part of that work extends years after the site initially goes live. Periodic audits are needed to make sure that everything is working properly and that the latest tools are utilized to make the processes easier for both…

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5 Signs Your Website Isn’t Getting The Job Done

Dallas-Fort Worth, Texas – Any web development company worth their salt can tell you that in this day and age, a website has to work hard. It has to showcase your company’s brand, products or services, experience, and customer service chops. It also must look great and be easy to use on a variety of…

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5 Secrets for Profitable eCommerce Websites

Dallas-Fort Worth, Texas – Each day, more and more users are finding, researching, and purchasing products and services online or through a mobile device. With this trend comes a shift from a business focus on cost efficiency and economies of scale, to a maximum value added customer experience. Not having a strong presence in online…

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5 Brand Personality Questions Every Business Should Be Able to Answer

Dallas-Fort Worth, Texas – Shaping and maintaining a brand is an ongoing process for every business, even if they already have a branding agency on retainer. When it comes to branding, there are almost no wrong answers, as long as they are true to the company and service it provides. Some businesses are progressive and…

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5 Reasons Why Brands Still Need Traditional Media To Increase Sales

Dallas- Fort Worth, Texas – Tradition holds a strong place in any society, but especially in a modern society with a strong social and digital media component.  Emails, text messages, social media chatter have their own forms of etiquette based on age old traditions.  Scholarly articles have found ways to cite online articles and research…

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Kick Start Your Marketing For Better Return on Investment

Dallas-Fort Worth, Texas – So you’ve started your business, worked hard to establish a great brand, tried your hand at social media marketing and maybe done a bit of print or radio advertising. And now you feel you’re grown about as much as you can doing things that way and you wonder what to try…

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Is Your E-Commerce Platform Hurting or Helping You?

Dallas-Fort Worth, Texas – The “if you build it, they will come” ideology may work for well for you if you are an Iowa farmer with an empty cornfield, but when it comes to your ecommerce website, you need a better plan in your back pocket. Just because you have built a site, does not…

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