The Blog

7 Myths About Branding and Marketing

Dallas- Fort Worth, Texas – If you are trying to learn more about branding and marketing, there is a lot of content available, but be aware that some of it is just plain wrong. Armed with the right information, you can create a successful marketing plan that has a solid return on investment for your…

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How To Find the Right Web Development Company

Dallas – Fort Worth, Texas – Need a new website? If you aren’t able to do the job, it’s time to bring in the professionals. Whether you are revamping your entire website, or simply doing some housecleaning and refreshing, finding a good web development company is key to a successful launch. Hiring the wrong company…

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Don’t Make These Common Corporate Branding Mistakes

Dallas Fort-Worth, Texas – A corporate brand is more than just a company’s persona or perceived personality.  It is often greater than the sum of the parts of public perception, emotional or mental response to the company, the values and mission of the organization, and the logo, tagline, or jingle associated with the company.  Corporate…

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Building a Brand Experience for Your Business To Business Customers

Dallas – Fort Worth, Texas – Your corporate branding is about your company, but the cumulative experience of your marketing efforts is for your customer. If your brand and how you promote it aren’t well planned, your message could fall flat and you could be just another amongst many in the marketing white noise surrounding…

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Segmentation And Targeting

Dallas-Fort Worth, Texas – In marketing speak, the two related practices of segmentation and targeting go hand-in-hand. Segmentation is the practice of differentiating your prospects before you approach them with marketing outreach in order to separate those most likely to buy from you (your “best prospects”) from those less likely. Meanwhile, targeting is the practice…

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Do Non-Profits Need Corporate Branding?

Dallas – Fort Worth, Texas – The concept of branding originated in the American cattle boom of American history.  The term refers to the marking of cattle to delineate on herd from another.  In today’s lexicon, branding refers to the name, term, symbol or distinct feature to distinguish one company or product from another.  It…

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How To Make Radio Advertising Successful and Increase Your ROI

Dallas-Fort Worth, Texas – Despite the deafening hyperbole surrounding Internet advertising, radio is still one of the most effective advertising media around. Most people listen to the radio in their cars, making them a captive audience exposed to one message at a time – and what better time is there to gain your customers top-of-mind…

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Integrating Print and Digital Media: 5 Strategies to Consider

Dallas-Fort Worth, Texas – In life, there are certain pairings that make sense, two things that just go together, the perfect combination.  Chocolate and milk.  Argyle patterns and sweaters.  Marketing and advertising.  Digital media and traditional media.  In a world that seems to be going digital and online at rapid speed, it can be easy…

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Use Segmentation To Improve Your Marketing Effectiveness

Dallas-Fort Worth, Texas – These days, “big data” is becoming an integral part of marketing. And it should be. We here at Creative Options are big proponents of using database analysis for marketing. This database analysis leads to segmentation. Or what we sometimes refer to as persona-based marketing. Segmentation analysis gives you a complete circular…

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