The Blog

The Five Best Social Media Tips & Rules To Follow

Dallas/Fort Worth, TX – Social media has changed the way people interact with one another. However, I’ve began to notice there’s a big problem that I’d like to address. Many businesses employ social media marketing platforms forgot that unlike traditional media, social media is about creating a conversation, getting people engaged, and inspiring action.  By…

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Ideas For Your Website That Can Help Increase Your Sales Revenue

Websites are necessary for each and every business, regardless of size. I’m amazed by the companies I meet here in Dallas and Austin, Texas that don’t put emphasis on websites and online marketing. If your website and design was built a couple years ago, chances are it’s missing out on the advantages of the latest…

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Using Google Adwords for Search Engine Marketing Just Seems To Click

As a business owner or Marketing Director, you’re always wanting to click with new customers in the most cost effective way possible. One method is using Pay Per Click Advertising (PPC). PPC sometimes called Search Engine Marketing (SEM) is often a good approach for both short-term and long-term approaches to getting visitors to your website….

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Improve Your Web site Conversion Rate

Increasing revenue is the goal of most every business. Almost every website loses potential customers due to lackluster sales funnels and poorly designed websites. Now is the time to review your site to see why it might fail to convert interested prospects. And this article is the first step in helping improve your conversion rate….

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Website Design Best Practices and How to Turn Web Visitors Into Sales

You spend thousands of dollars from your marketing budget on a Web site that gets few visits and worse yet, unqualified leads. This is the unfortunate reality for many small businesses who have taken the time and money to invest in a Web site, but are guilty of three basic web design mistakes, and as…

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Welcome To 2012: A Guide To Basic Marketing Definition And Terms From The Heart of Texas.

The town of Fredericksburg, Texas is the heart of the beautiful Hill Country – about 80 miles west of Austin and 70 miles northwest of San Antonio. We’re very lucky to have an office in such a wonderful small town that is full of so much history, shopping, great restaurants and outdoors activities. And right…

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Understanding Traditional Media Planning and Buying for Dallas, Austin, Texas And Beyond.

Media sure has changed since I was child. Heck, it’s changed since last year. Inbound marketing, social media, mobile messaging has changed everything. But traditional media is still a very viable and beneficial way to reach your target audience. So, let’s delve into a bit more and how you can use it effectively to increase…

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5 key considerations for predictive modeling and how it can boost your marketing efforts

If you own a company in a large city like Dallas/Fort Worth, Austin, Houston and San Antonio, the competition for market share is fierce. But there are ways to overcome: Predictive Modeling. We’re entering a new era of Precision Marketing brought on by ever-increasing computing capacity. One result of that super charged computing power is…

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5 Tips For Choosing the Right Advertising Agency: Dallas, TX

As the President of Creative Options, I’d like to think we’re the best small advertising agency in all of Texas and Southwest. The fact of the matter is, there are many advertising agencies out there. Many of them good, but not all. So, if you’re a business owner or Marketing Director looking for an advertising…

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Insights On How to Get More Leads For Your Business Using Video Marketing

One of the most powerful ways to generate customer prospects is video marketing. Potential customers want to know 1.) who they are doing business with, and 2.) want to learn more about your company’s philosophy, processes and credibility. According to a study by Comscore, 84% of the monthly US internet audience viewed online video. People,…

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