Branding for Beginners
(Dallas-Fort Worth & Austin, Texas) - Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace and stands out from all of the rest. Luckily, there are steps that beginners can take, that if followed, can help them master the art of branding.
First, you will need to determine what your value proposition is. Specifically, what value do you bring to consumers and how do you do it in such a way that makes you different than competitors? As you know, there are numerous business operating in the marketplace and trying to convince consumers to do business with them over someone else. The key to marketing is finding what makes your business unique and expounding upon that. So when coming up with a branding plan, really take the time to determine what your key value is as this will guide all of your marketing, advertising and branding decisions.
Once you know your brand differentiators, select a branding agency to help you implement your branding plan. Agencies are a great resource because they are staffed with individuals who have a wealth of marketing and branding experience, and know what recommendations and suggestions to make in order to elevate your brand. If there’s a certain type of marketing that you really want to delve into, such as digital marketing or social media campaigns, check to make sure that the agencies you are vetting have experience and references in these areas. You wouldn’t want to invest time and money into an agency that can’t take your business in the direction that you want it to go, so this vetting process is key.
Once you have an agency, you can work with them to begin conducting market research on who your competitors are in the market. It isn’t likely that you will be the only business of your kind selling particular products and services – there will likely be another company with similar offerings as yours. The best strategy to stake your claim in the market is to know who your competitors are and what they offer, that way you can highlight the ways that your business is different and can provide more value. Doing research on your competitors will also help you come to terms with the opportunities and threats that face your business, as well as identify your strengths and weaknesses.
And finally, once you know who your competitors are and what consumers they serve, you can determine what target audience you want your branding to speak to. If competitors are talking to one demographic, you may decide to target another. Or, if you think that your value propositions will persuade a group of consumers who are currently buying from a competitor, you can go on the offensive and market that demographic as well. This will all depend on the value that you bring to the marketplace and which consumers will recognize that value and give you their business, so this will also take a lot of thought and research.
By following these tips, you can begin a successful branding strategy for your business.
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