Branding

5 Brand Personality Questions Every Business Should Be Able to Answer

Dallas-Fort Worth, Texas – Shaping and maintaining a brand is an ongoing process for every business, even if they already have a branding agency on retainer. When it comes to branding, there are almost no wrong answers, as long as they are true to the company and service it provides. Some businesses are progressive and…

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Kick Start Your Marketing For Better Return on Investment

Dallas-Fort Worth, Texas – So you’ve started your business, worked hard to establish a great brand, tried your hand at social media marketing and maybe done a bit of print or radio advertising. And now you feel you’re grown about as much as you can doing things that way and you wonder what to try…

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7 Myths About Branding and Marketing

Dallas- Fort Worth, Texas – If you are trying to learn more about branding and marketing, there is a lot of content available, but be aware that some of it is just plain wrong. Armed with the right information, you can create a successful marketing plan that has a solid return on investment for your…

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Don’t Make These Common Corporate Branding Mistakes

Dallas Fort-Worth, Texas – A corporate brand is more than just a company’s persona or perceived personality.  It is often greater than the sum of the parts of public perception, emotional or mental response to the company, the values and mission of the organization, and the logo, tagline, or jingle associated with the company.  Corporate…

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