Customer Profiling & Research

Segmentation And Targeting

Dallas-Fort Worth, Texas – In marketing speak, the two related practices of segmentation and targeting go hand-in-hand. Segmentation is the practice of differentiating your prospects before you approach them with marketing outreach in order to separate those most likely to buy from you (your “best prospects”) from those less likely. Meanwhile, targeting is the practice…

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Use Segmentation To Improve Your Marketing Effectiveness

Dallas-Fort Worth, Texas – These days, “big data” is becoming an integral part of marketing. And it should be. We here at Creative Options are big proponents of using database analysis for marketing. This database analysis leads to segmentation. Or what we sometimes refer to as persona-based marketing. Segmentation analysis gives you a complete circular…

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Branding or Direct response – What’s the right approach for your marketing goals?

Dallas-Fort Worth & Austin, Texas – Direct response and branding are two very different marketing strategies. Both are viable strategies depending on your business and marketing goals. But should they really be independent of each other? Before we answer that, let’s go over some basic definitions: Branding Branding typically involves long-term and ongoing communication of…

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Why Life Stage Matters In Strategic Development And Target Audience Identification

Dallas Fort-Worth & Austin Texas – Many marketing departments, business owners and CEOs often overlook the importance of qualitative demographics, focusing on age and gender in the target market identification, media buying and sales process.  Many times that is overplayed. Research shows that marital status, and presence of children can have a significantly more impact on the…

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Get High Search Engine Ranking Using Long Tail Keywords!

Dallas-Fort Worth, Texas – Just when you think you know something about search engine optimization, consumers change their search patterns. More and more, people are using search terms of 3 words or more, known as “long tail” keywords, to find what they’re searching for more quickly. It is estimated that 70% of all internet searches…

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5 key considerations for predictive modeling and how it can boost your marketing efforts

If you own a company in a large city like Dallas/Fort Worth, Austin, Houston and San Antonio, the competition for market share is fierce. But there are ways to overcome: Predictive Modeling. We’re entering a new era of Precision Marketing brought on by ever-increasing computing capacity. One result of that super charged computing power is…

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