Media Planning & Buying

Working With A Media Buying Agency: 5 Terms You Should Know

Denver, Colorado – Media buying agencies are the stewards of the media landscape, helping businesses all over the globe select placements across numerous channels and time zones in order to successfully get in front of the eyes of their target audience. A lot of factors play into this decision making process and alignment of these…

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5 Reasons Why Brands Still Need Traditional Media To Increase Sales

Dallas- Fort Worth, Texas – Tradition holds a strong place in any society, but especially in a modern society with a strong social and digital media component.  Emails, text messages, social media chatter have their own forms of etiquette based on age old traditions.  Scholarly articles have found ways to cite online articles and research…

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How To Make Radio Advertising Successful and Increase Your ROI

Dallas-Fort Worth, Texas – Despite the deafening hyperbole surrounding Internet advertising, radio is still one of the most effective advertising media around. Most people listen to the radio in their cars, making them a captive audience exposed to one message at a time – and what better time is there to gain your customers top-of-mind…

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Traditional Media Terms – Common Definitions You Need To Speak The Language of Media Buyers and Planners.

Here at our offices in Dallas and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media terminology to improve communication both within the agency as well as with clients. This is…

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How To Make Your Television Media Buy More Effective & Efficient

Dallas-Fort Worth, Texas – Many times, we have clients who hire us to help them with their marketing who have been using TV campaigns for years, but still fail to grasp the nuances of an effective and efficient media plan. No matter if it is their first time using TV advertising or they have been…

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Understanding Traditional Media Planning and Buying for Dallas, Austin, Texas And Beyond.

Media sure has changed since I was child. Heck, it’s changed since last year. Inbound marketing, social media, mobile messaging has changed everything. But traditional media is still a very viable and beneficial way to reach your target audience. So, let’s delve into a bit more and how you can use it effectively to increase…

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