Random Thoughts

How Long Since You’ve Given Your Website an Audit?

Dallas-Fort Worth, Texas – It takes a ton of work to build a website that is successful. Part of that work extends years after the site initially goes live. Periodic audits are needed to make sure that everything is working properly and that the latest tools are utilized to make the processes easier for both…

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Building a Brand Experience for Your Business To Business Customers

Dallas – Fort Worth, Texas – Your corporate branding is about your company, but the cumulative experience of your marketing efforts is for your customer. If your brand and how you promote it aren’t well planned, your message could fall flat and you could be just another amongst many in the marketing white noise surrounding…

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Do Non-Profits Need Corporate Branding?

Dallas – Fort Worth, Texas – The concept of branding originated in the American cattle boom of American history.  The term refers to the marking of cattle to delineate on herd from another.  In today’s lexicon, branding refers to the name, term, symbol or distinct feature to distinguish one company or product from another.  It…

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Integrating Print and Digital Media: 5 Strategies to Consider

Dallas-Fort Worth, Texas – In life, there are certain pairings that make sense, two things that just go together, the perfect combination.  Chocolate and milk.  Argyle patterns and sweaters.  Marketing and advertising.  Digital media and traditional media.  In a world that seems to be going digital and online at rapid speed, it can be easy…

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Integrating Your Traditional Media Plan with Your Brand’s Other Platforms

Dallas-Fort Worth, Texas – So often advertisers think of their campaigns and media plans in a bubble – operating with tunnel vision and making one platform the end-all, be-all when, in actuality, an integrated media plan approach actually garners the best results. Think about it – do all of the members of your target audience…

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Should You Hire a Branding Agency?

Dallas-Fort Worth, Texas – Working with partners and even outsourcing tasks and projects is a common phenomenon in the modern age.  People hire cleaning and lawn crews, database administrators, personal shoppers and assistants, even virtual CEOs.  With this in mind, hiring a branding agency doesn’t seem so improbable. Branding agencies are not just for multi-million…

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How to Find the Right Branding Agency

Dallas – Fort Worth & Austin, Texas – When it comes to branding, the concept may easily be summed up by the quote, “the whole is greater than the sum of its parts.”  Although Aristotle wasn’t thinking about branding when uttered these words, they do help explain branding and its importance to a company’s identity…

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Branding for Beginners

(Dallas-Fort Worth & Austin, Texas)  -  Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace and stands out from all of the rest. Luckily, there are steps that beginners…

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The Five Best Social Media Tips & Rules To Follow

Dallas/Fort Worth, TX – Social media has changed the way people interact with one another. However, I’ve began to notice there’s a big problem that I’d like to address. Many businesses employ social media marketing platforms forgot that unlike traditional media, social media is about creating a conversation, getting people engaged, and inspiring action.  By…

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Welcome To 2012: A Guide To Basic Marketing Definition And Terms From The Heart of Texas.

The town of Fredericksburg, Texas is the heart of the beautiful Hill Country – about 80 miles west of Austin and 70 miles northwest of San Antonio. We’re very lucky to have an office in such a wonderful small town that is full of so much history, shopping, great restaurants and outdoors activities. And right…

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