Customer Research

Creative Options Provides Data-Driven Insights That Makes Your Marketing More Effective

The Big Idea!
It Starts With A Database, From There Consumer insights come to life!

Our propriety research methodology, MatchPoint™ Analytics, is a one-of-kind “clustering” system that clearly defines your best customers, gives them a face, in a simple three-step process.

Step 1Identify: Identify and profile your current customers through customer analysis and research. We do this by examining and studying your customer database.

Step 2Learn: Learn the detailed information available about their lifestyle choices, consumer patterns, demographics and psychographics.

Step 3Hyper-target: Market to those who are just like them, stepping over those who aren’t.

What does all this mean to you? We will work with you to develop a fact-based, highly targeted and cost-efficient marketing plan. You’ll get data-driven marketing recommendations that yield insights to:

  • Consumer Behavior Insights
  • Lifestyle Choices
  • Media Consumption Habits
  • Zip Code Analysis
  • Site Modeling
  • Search Engine Marketing

We just don’t tell you who to target, we tell you who is going to buy!

It’s a fact: not every person wants or needs your product or service.
MatchPoint™ Analytics will identify which customer segments are most likely to do business with you – and to spend more money on average – and group them into manageable “buckets” of customers.

Example: The blue people are 6 times more likely to become your customer than the general population, and they will spend 1.2 times more money with you than the average customer.

Meanwhile, the dark green people are only 1.1 times more likely to become your customer than the general population, and yet they will spend 5 times more money with you than the average customer.

Do you really want to market to the blue and dark green the people the same way?

MatchPoint Provides Media Planning Insights and Better ROI.

Do you have the answers to these questions…

  • Do you know which customers will generate the most revenue?
  • Do you know where to find more people like your “perfect prospect” in the most efficient, cost-effective way?
  • Do you know which mediums are the best methods to reach these “perfect prospects”?

If you can’t answer those questions with 100% certainty, contact us today, because MatchPoint™ will deliver those answers, and ultimately increase revenues.

We go beyond basic demographics like Household Income of 75k plus and ages 25 to 49. We provide precision insights into your best customers media consumption and psychographics, so you not only know where and how to reach them, but also how they act, shop, buy and “talk”.

Know Your Target Audience’s:

  • Lifestyle choices
  • Media Habits
  • And more…
  • Distance Calculations
  • Which Customers Have The Best Closing Ratio

Unlike most research reports, we provide real-world marketing recommendations and services that activate these key findings. This will allow you, or us working together, to build your marketing plan based on a deep understanding of the facts.

In short:

  • We can help YOU find more people just like YOUR best customer
  • We can help you market more profitably to YOUR best customers
  • YOU will be empowered to save money and reduce YOUR marketing expenditures by 50%-100% or more
  • YOU won’t need to wonder if YOU are making the right decisions or not

Pinpoint Targeting.

We provide Zip Code Analysis so you can focus on areas that have your best customers. Whether its local, regional or national. We break down where your target audience lives, down to the household.

Example:  Fort Worth = Zip Code 76104 is home to customers that are 7 times more likely to be a customer. This sample zip code report shows you the top zip codes to conduct marketing.

MatchPoint™ Works On A Local, Regional or National Level.

Whether you’re a “solopreneur” or a large multi-chain corporation or somewhere in between, we can identify which U.S. markets have the greatest concentrations of prospective customers that act and behave the same as your current best customers.

What's A MindEcology?

MindEcology is the Research Division of Creative Options. MindEcology operates under the Creative Options umbrella or stands alone as an autonomous research and database minding company. Why do we operate this way? So we can help all kinds of companies, including our peers in the advertising agency business. We can work as partners, vendors, strategic partners or even provide “white label” reports.

Industries We Serve:

  • Business to consumer
  • Business to business
  • Economic Development
  • Interactive Agencies

Visit www.mindecology.com to learn more in-depth about MatchPoint™ Analytics and database analytics.

 

Take The Guesswork Out Of Your Marketing

Our MatchPoint™ Analytics Reports helps remove the guesswork out of your marketing efforts. It’s all sophisticated stuff, but useful and applicable in the real world too. But all this just scratches the surface. We’d love to sit down with you and show you we turn all of this information into real-world, actionable marketing recommendations written in plain language so you get 3-5 times better response on your marketing budget.