Tag: Analytics

Segmentation And Targeting

Dallas-Fort Worth, Texas – In marketing speak, the two related practices of segmentation and targeting go hand-in-hand. Segmentation is the practice of differentiating your prospects before you approach them with marketing outreach in order to separate those most likely to buy from you (your “best prospects”) from those less likely. Meanwhile, targeting is the practice…

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10 Useful Useless Marketing Facts And Why You Should Care About Analytics.

1.  Research shows that people click on the organic results 75% of the time and paid results only 25% of the time. 2.  The Average Facebook user has 130 friends on the site. 3.  According to Nielsen, DVRs are now in 37.3% of US TV households and 54.3% have at least one high-definition TV. 4. …

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