Tag: branding

7 Myths About Branding and Marketing

Dallas- Fort Worth, Texas – If you are trying to learn more about branding and marketing, there is a lot of content available, but be aware that some of it is just plain wrong. Armed with the right information, you can create a successful marketing plan that has a solid return on investment for your…

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Don’t Make These Common Corporate Branding Mistakes

Dallas Fort-Worth, Texas – A corporate brand is more than just a company’s persona or perceived personality.  It is often greater than the sum of the parts of public perception, emotional or mental response to the company, the values and mission of the organization, and the logo, tagline, or jingle associated with the company.  Corporate…

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How to Find the Right Branding Agency

Dallas – Fort Worth & Austin, Texas – When it comes to branding, the concept may easily be summed up by the quote, “the whole is greater than the sum of its parts.”  Although Aristotle wasn’t thinking about branding when uttered these words, they do help explain branding and its importance to a company’s identity…

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Branding for Beginners

(Dallas-Fort Worth & Austin, Texas)  -  Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace and stands out from all of the rest. Luckily, there are steps that beginners…

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