Tag: media buying

Integrating Your Traditional Media Plan with Your Brand’s Other Platforms

Dallas-Fort Worth, Texas – So often advertisers think of their campaigns and media plans in a bubble – operating with tunnel vision and making one platform the end-all, be-all when, in actuality, an integrated media plan approach actually garners the best results. Think about it – do all of the members of your target audience…

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Understanding Traditional Media Planning and Buying for Dallas, Austin, Texas And Beyond.

Media sure has changed since I was child. Heck, it’s changed since last year. Inbound marketing, social media, mobile messaging has changed everything. But traditional media is still a very viable and beneficial way to reach your target audience. So, let’s delve into a bit more and how you can use it effectively to increase…

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