How Long Since You’ve Given Your Website an Audit?

How Long Since You’ve Given Your Website an Audit?

Dallas-Fort Worth, Texas – It takes a ton of work to build a website that is successful. Part of that work extends years after the site initially goes live. Periodic audits are needed to make sure that everything is working properly and that the latest tools are utilized to make the processes easier for both you and your customers. The old adage of not fixing something if it isn’t broken does not apply to business ventures. Being proactive is a way to stay at the forefront of technology and prevent issues before they arise. Audits create an opportunity to improve style and function, so you stay efficient and relevant to your customer.

Make Sure Your Website Focuses on The User

Consumers have a wide choice of options these days. They are no longer restricted to their market, and can shop websites from around the world. In order to keep business, you must build an website with more focus on the user. This affects everything, including the choice of words, the layout of the site, graphic design, available apps and tools for the user, and general website performance. Define how your product is the perfect solution for your customer and craft all content with that point of view. Overall, navigating the site should be intuitive, with essential content on the homepage and clear menu to follow for more information.

A Website Needs Easy Navigation.

Consider all of the ways they need to interact with your site and how you can make it easier for them. Keep in mind that many consumers these days find your site on their mobile device. This means that the graphics should be rich and attractive, but also should load quickly and display properly on a smartphone or tablet. Place links and buttons leading the user to more information far enough apart from each other to prevent accidental clicking. Tables for personal information should be easy to use, so customers can enter their personal and payment information, no matter what type of device they are using. For existing customers, include options to auto-populate fields, for a more simple process.

Search Engine Optimization Is A Must For Sales Conversion

Another area to master when you build an website is search engine optimization. When a customer is interested in a service or product, they are likely to perform a search to see their options. In order to be found, it is important to be on the first page of results, as close to the top as possible. While you are at it, give your current customers a way to refer business and engage on another level, through invitations to follow you on social media and join newsletter lists. Posted content can be shared and promoted by them, which drives traffic to your site and improves your search status. SEO is a fine science and requires a lot of behind-the-scenes information gathering and analytics, but it is worth the effort to drive more business to the site.

Implement Research To Improve Your Website Performance.

During a website audit, it is also important to check the content. Read every page and make sure the verbiage is in line with the brand image. Take a little extra effort to ensure that all content is high-quality. Errors are not an option. The goal is a site that is approachable and easy to absorb quickly. Concise messages are the key to keeping the attention of today’s busy consumer. While they might want to click to learn more, the gist of the product or service is best digested when summed up in a tight description.

These details all add up to a tall order for businesses and their websites, but each area is necessary for successful e-commerce. In the end, remember the focus of the site, a tool for your customer to purchase the solutions they need.

If you would like to learn more about how to build an website in Dallas, contact Creative Options today.

 

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